GOCO Hospitality launches its new corporate website
Bangkok – 13 January 2015 – GOCO Hospitality launches its brand new corporate website as part of a dynamic evolution of their visual identity.
“As we celebrate our fifth anniversary this year, we are strengthening our consulting branch and simultaneously increasing our portfolio of managed spas and retreats. We understand that our consulting clients have different requirements from our website than our guests and therefore we decided to develop two separate sites that each cater to a specific user”, said Ingo Schweder, Founder and CEO of GOCO Hospitality.
Developed by QUO, a specialized hospitality brand and communications agency, the new branding has been implemented across the corporate website. The new GOCO logo highlights GOCO Hospitality’s design-led approach to creating innovative wellness concepts and emphasizes the origin of the name. GOCO was created from two syllables and the name represents what inspires us and ignites our passion: travel, movement, exploring new boundaries (GO), and the importance of creating and sustaining meaningful communities (CO); the new logo truly represents this. The earthiness and harmony of the brand’s colour palette reflects the company’s balanced nature and the website’s design perfectly captures the lively brand personality of GOCO. David Keen, CEO of QUO, commented “I am very proud of the website we have created in partnership with the GOCO team. This digital platform communicates GOCO’s vision and culture in all of its aspects: functionality, content and design”.
The new site truly captures GOCO’s unrivalled passion for wellness and has become an integral part of their distinctive character. The site is simple and very visual, with intuitive navigation, enabling users to quickly find the right information. “We are very proud of our new corporate website and the easy to find information it provides to our clients, investors, and media partners,” said Ingo Schweder. “We hope that our users will enjoy using the site as it continues to grow and develop.”
GOCO Hospitality and QUO are currently working on a second website which will showcase the company’s managed spas and retreats. This site will be designed with the wellness guest in mind, offering stunning visuals of the projects and detailed information of what they can expect, guiding them in the decision making and reservation process. The first phase of the website will feature GOCO Spa Ajman in U.A.E., GOCO Spa Venice in Italy and THE SPA at Steigenberger Frankfurter Hof in Germany and is scheduled to launch in the first quarter of 2015.
About GOCO Hospitality
Founded in 2009, GOCO Hospitality is a leading wellness hospitality development and management company, working in over 20 countries with reputed brands such as; MGM, The Ritz-Carlton, Marriott, Wynn, Viceroy, Emaar and Starwood amongst others. The company creates, innovates, and operates tomorrow’s hospitality concepts as well as delivers unique business solutions to a clientele ranging from individual investors to global hospitality brands.
GOCO Hospitality’s projects are always authentic, reflect local cultures and traditions and strive to make a social impact in their community. This philosophy allows GOCO Hospitality to cross borders and create new discoveries while being innovative, visionary and individual.BACK TO MEDIA CENTRE
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