COMMUNICATING BRAND STANDARDS

Comprehensive document outlining the guest experience, attitude and personality of the project.

COMMUNICATING BRAND STANDARDS

Comprehensive document outlining the guest experience, attitude and personality of the project.

2. Concept & Brand Development

GOCO Hospitality assists its clients in developing a recommended positioning strategy for the project, supported by extensive consumer research and an in-depth review of the current global and local spa and wellness marketplace.

The concept development document will further expand on the opportunities available and provide a clear concept definition, so that it can serve as the foundation for other areas such as architecture, interior design, pre-opening and operations.

The concept document will communicate the guest experience, attitude and personality of the project, as well as the technical considerations required for the concept to be operationally functional. The concept document will be created in line with the client’s existing brand standards. 

Concept & Brand Development | Scope and Deliverables

Strategy and Positioning

  • Definition of brand model including mission, vision, signature touch points and brand attributes 

Concept Document

  • Spa/wellness retreat’s ‘story’, defining the 360-degree guest experience and solidifying the brand as a destination for the targeted guest mix
  • How the property in a given market will be unique and attractive to its target market
  • How the amenities and services will communicate the experience, attitude and personality of the brand
  • Outline of the look and feel for key areas 

Communications

  • Recommendations for brand language, style guide and brand story, that will be used across all online and offline communications, both internal and external 

Macro Marketing Strategy

  • Strategic marketing plan highlighting key activities
  • Identification of both inside-hotel and outside-hotel marketing strategies and tactics
  • Recommendations for the sales and marketing team with regards to creating programmes and marketing strategies

Naming/Logo/Collateral Recommendations

  • Development of a brand platform (from the brand strategy), forming a true representation of the company
  • Establishment of brand names and design direction for logo and collateral
For more informationCONTACT US view our company profile

Latest News

22nd
Jan
2018

GOCO Spa Venice Getaway 2018

PDF
18th
Jan
2018

Wellness Trends 2018: Sorting the Trends from the Fads

The wellness sector is well known for its fads. A wellness practice all of a sudden becomes popular after being taken up by Madonna or Gwyneth Paltrow. And then, as quickly as the practice appeared from obscurity, it disappears again as people move...

Read more