Regional Director MENA - Spa Operations & Development

Hayley Feiner is a leading industry expert with 15 years of international experience. Hayley specialises in pre-openings and set-up, large volume spa operations, concept design and brand development. She has worked with top 5-star international ultra-luxury brands in the hospitality Industry, having 10 years working experience within the UAE, including three hotel openings. She is renowned for her vast expertise in the Middle Eastern market.

With her in-depth knowledge of the region, a very diversified skill set reaching from project management, spa consultancy, pre- and post-opening support as well as overall spa and wellness management solutions, Hayley has been appointed as the new Regional Director of Spa Operations and Development in the MENA area.

In her new role, she will be tasked with leading GOCO Hospitality’s regional projects in the fast-growing MENA market. She will be responsible for setting up and implementing GOCO’s business strategy in the region, developing brand pillars and wellness programmes, as well as for the overall performance of spas, including all pre-opening and expansion activities.