The coronavirus pandemic, which has affected every aspect of people’s lives worldwide, has fast-tracked interest in the already burgeoning health and wellness industry. Stricken by the social and economic damage that the pandemic has caused, accompanied by increased awareness of personal health and wellbeing, both healthcare and preventative wellness offerings have been pushed to the forefront of peoples’ minds.
Today, the concept of wellness and medical tourism is, at times, becoming increasingly interwoven. Wellness resorts, which are traditionally known for their holistic programing, are increasingly incorporating diagnostics and advanced results-driven treatments, while medically-focused destinations are seeking to broaden their offering to include more wellness services.
This is particularly evident within integrative wellness destinations where the established concept offers both medical and holistic treatment modalities.
This paper, published by GOCO Hospitality’s sister company Horwath HTL Health and Wellness, sets out to clarify the primary differences between medical and wellness tourism, to discuss key service platform characteristics of integrative wellness destinations that incorporate treatments and services from both industries, and provide best practices and considerations aimed at successfully operating such establishments.